STELLA & EVIE — GLOWMO

Beauty · Lifestyle · Campaign Production

Given full creative direction for Stella & Evie’s GLOWMO launch, we developed a campaign celebrating a lightweight hydrating mist made to cool and restore skin under the Australian sun. Blending product marketing with lifestyle storytelling, the campaign captured the feeling of long beach days, golden light and salty air.

The Creative Approach

With a yacht, a captain and seven incredible models spanning different ages and genders, we took to Australia’s east coast to bring the campaign to life. From the overarching creative vision and concept boards to photography, film and launch content, every element was designed to introduce GLOWMO with a cohesive visual identity.

Services

Creative direction · Campaign concept · Photography · Film · Talent direction · Social media content · Launch strategy and captions

The Result

A complete launch content package, including five social media reels, 60 images for web and social media, and guidance for the first 10 social posts — giving Stella & Evie a considered visual foundation for introducing GLOWMO to their audience.